The Super Bowl Clint Eastwood Chrysler ad was fascinating for a couple of odd contradictory reasons. First, Chrysler wouldn’t exist without your and my tax dollars (and Fiat). And second, Eastwood, a republican, is almost the living personification of American individualism.
What was Eastwood trying to say? It sounded to me like the message was if we work together we can do anything. We can even save a car company that produced the 2002 Dodge Stratus that has a tendency to lose it’s front bumper every time it bottoms out on a steep driveway (full disclosure: my daughter drives one and I’ve reattached that bumper many times).
I happen to think it was probably a good thing that we saved Chrysler (despite the bumper, the Stratus has been pretty reliable). America is both a land of opportunity and second halves. And second (third, forth, fifth) chances. We will come roaring back.
But not without help.
Back in the 70′s, Eastwood played a rogue cop that pointed a Smith & Wesson at a suspect and said, “…ask yourself one question. Do I feel lucky? Well, do you punk?” A couple of years ago he played a misanthrope retired auto worker who overcame his prejudices to help his immigrant Hmong neighbors survive in modern day Detroit.
Clint’s evolved. And I think so have we. Do I feel lucky to live in a country that is slowly, grudgingly, ever-so-reluctantly starting to realize we’re not at our best when we’re just collection of loose cannons firing randomly in the dark?
Yeah, I do.