I sent Kony 2012 $30. The video of a few weeks back was/is inspiring. And exploitative. And simplistic. And impressive. I didn’t know who Kony was before that video and now me and tens of millions of others do. Raising that level of awareness is worth rewarding with $30.
That the director of the video and leader of Invisible Children (producers of the video) went a little nuts is unfortunate and probably understandable…. and also irrelevant. The movement is bigger than the man. Unless he dumps Invisible Children and directs the next Transformers movie. Then he’s a dick. I’ve been duped. And Joseph Kony gets to see another sunrise.
I really hope that doesn’t happen because I want to believe in the possibility of real change that we can ALL get behind. If real change starts with us all agreeing on who the worst human being on Earth is, then that’s where it starts.
Let’s just hope that’s not where it ends.