Saw this comment from “DK” on a weekend box office recap story on Deadline.com. I thought he/she perfectly summed up the movie business this summer. My favorite line, “We really don’t have the money to go and gamble on whether or not Knight & Day might be “pretty entertaining.” A dime-sack is pretty entertaining, too.”
“No one in the 14-25 demographic is going to the movies, but don’t blame us for all this lackluster performance: We don’t have any money! Downsizing comes down the hardest on retailers, so it’s a little hard for me to go splurging on these outrageous ticket prices when I don’t even work forty hours a week delivering pizza.
The last straw for me was Alice in Wonderland: Me and my friends were all fired up to see it, and even though we weren’t making much, we somehow mustered the $14 a pop required for IMAX seating and took the long drive from our rural town to the theater, not to mention the joint we smoked before the movie. And what happened? The movie sucked, that’s what happened: Totally squandered all of its thematic and 3-D potential.
I didn’t see another movie until Kick-Ass, and most of my friends stayed home for that one, waiting for Nightmare on Elm Street. You see how this works? We really don’t have the money to go and gamble on whether or not Knight & Day might be “pretty entertaining.” A dime-sack is pretty entertaining, too.
Seriously, I’m waiting in line for my ticket and I look at the admission fees: Most theaters around here are pushing ten bucks for a matinee! Are we going to the movies or boarding a train? Remember when eight bucks for a night show was considered steep?
We did end up seeing Toy Story, though… if you create something that’s genuinely damn good, it will attract patrons, period. Not just semi-good, ala Knight & Day, or pretty good, ala Get Him to the Greek, or something debatable like Shrek Forever After. Make a great movie and it will eventually find its audience.
The music industry is supposedly dead, right? Well, earlier this week, I marched my broke ass to Best Buy and picked up Recovery, the first CD I’ve purchased in a really long time. Great album, by the way: Just the kind of creative adrenaline this washed-up industries need. Same for film with Toy Story 3.”