The Tree That Sells Stuff

oh161104What’s wrong with advertising? To start with half of all advertising is useless, we just don’t know which half. Except online we do. We know exactly how many clicks or engagements led to a sale. So why hasn’t more advertising (TV) moved online faster. Because the business model where half of all advertising is useless is VERY lucrative.

Uncertainty outsells certainty. The potential outsells the promise. What we want outsells what we need.

These are the lessons I learned running an online media company for five years.

 

Advertisements

Leave a comment

Filed under Comic Commentary, Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s